Twitter announced Thursday that it will discontinue the mobile app Vine Video-sharing, as it moves to reduce 9% of its workforce in the worldwide to cut costs after beating Wall Street quarterly earnings expectations.
The decision comes on the heels of a failed attempt to sell Twitter, as a combat stagnant growth in consumer and mounting competition from other social media platforms.
In an article published jointly by Twitter and Vine to the blog platform Medium, the social media services said Vine’s website will remain live even after the mobile application is discontinued it will enabling users to download and save videos.
Twitter spokeswoman said to Reuters the application will be closed in the coming months but did not specify a date.
Twitter introduces Vine in January 2013 as a way for users to share small pieces of video that were six seconds or less. The service is popular among members of the microblogging site and gave birth to several so-called “Vine Stars” attracts millions of followers.