Sony Corp will participate in the race for virtual reality (VR) dominance on Thursday with $399 PlayStation VR, a headset the group of Japanese electronics hopes to beat the more expensive competitors and to restore its reputation as a manufacturer, which must have gadgets. Emerging from the years of restructuring, Sony modifies itself to focus on profitable areas such as video games, entertainment and sensors for cameras – rather than televisions or smartphones where demand is flat, intense competition and thin margins.
The PlayStation VR headset is the first major product launch since it announces its turnaround completed in June will put the company back on the offensive and to test its ability to compete in one of the most talked about areas in the industry.
Rival offerings virtual reality headsets include Facebook Inc for $599 Oculus Rift and HTC Corp from $799 Vive. Sony hopes to lure customers with a modest price, by tapping the existing 40 million users of its flagship console – the headphones are designed to be plug into in the PlayStation 4 and does not require new hardware.