Amazon to Open 100 pop-up Retail Stores Around the US

Amazon’s retail plans are growing from a brick and mortar bookstore in a large network pop-up stores in US malls, according to a report from Business Insider. These retail outlets, as they say, is different from existing in Seattle showcase Amazon focusing not on the books but also for an increasing number of electronic devices. These devices include the Amazon Kindle and Amazon Fire product lines, Fire TV set-top box, Dash button, Echo and Amazon Tap speakers.

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The company has already started to deploy, with 21 stores located in 12 states across the country. The new website of Amazon detail each of these places, describing the pop shops as a way to ask experts for product demo of these products and shop for accessories. The stores also serve other purposes: for each hardware product sold on Amazon, the company won another way to sell Amazon products and services like Prime. (On behalf of the books, the company is said to be expanding operations bookstore from Seattle to New York, Chicago, and Portland.)

During the shareholders’ meeting in May, Amazon CEO Jeff Bezos said the company would be more aggressive in expanding its retail, partly as a way of learning, in which sales tactics work best in a standalone environment. “We are definitely open additional stores as we do not know yet,” he said. “In those days, it is all about learning, rather than trying to earn a lot of revenue.”

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